Articles By This Author

You Don’t Need a Funnel, You Need a System

Everyone talks about funnels. Few talk about systems. Funnels. Funnels. Funnels. If you’ve spent even 10 minutes in a Facebook group or YouTube rabbit hole about online business, you’ve heard it: “All you need is a high-converting funnel.” But here’s the truth: Funnels are part of the equation. Not the whole game. You don’t need […]

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The $10,000 Lesson I Learned from a Failed Campaign

Not every win is profitable. Not every loss is a waste. There was a time I thought I had it all figured out. I was working on a performance marketing campaign for a promising D2C client. Great product. Decent website. Solid pricing. We launched with high hopes and an even higher budget. The first week? […]

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Why Inbound Leads Are Stronger Than Outbound Leads (Inbound Leads vs Outbound Leads)

If you’ve been in business for more than five years, you’ve probably felt the difference between these two types of leads: And if you’ve been in business long enough, you’ve probably realized: Inbound leads almost always close faster, stay longer, and cost less in the long run. Today, I’m going to break down: Let’s dive […]

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